Carl Pei’s Nothing Brings In Audio Equipment Brand Teenage Engineering As Founding Partner

OnePlus co-founder Carl Pei’s new venture, Nothing has announced its new partnership with a Stockholm-based consumer technology company Teenage Engineering. Teenage Engineering, known for making audio equipment, has come on-board as a founding partner of Nothing. Teenage Engineering has been developing highly acclaimed products for music and design enthusiasts for over 10 years and is said to bring its expertise in design and creatives over to Nothing. This comes soon after Nothing acquired Andy Rubin’s smartphone brand Essential, which launched its only smartphone in 2017 – the Essential Phone 1.

“I’m really excited to welcome Teenage Engineering to the growing Nothing family. They consist of some of the best designers and creatives that I’ve had the pleasure of working with. Together, we’ve created a product roadmap that’s unique and true to Nothing’s vision,” Carl Pei, CEO & co-founder of Nothing said while making the announcement. Jesper Kouthoofd, co-founder & CEO of Teenage Engineering, is the Creative Lead and the visionary behind Nothing’s design world, while Tom Howard has been appointed as Head of Design of Nothing.

“When Carl first told me about Nothing’s vision I remember being super excited thinking about how this would be translated into the design identity of the products. After months of research and development, we are now in a place where I believe we will have something exciting to show to the world,” said Jesper Kouthoofd, Founding Partner & Creative Lead of Nothing and co-founder of Teenage Engineering.

Nothing said that it will be releasing its first products in the coming few months. The company also announced that it is opening up for its community to invest as part of its Series A funding. So far, over 20,000 people have signed up for early access with a registered interest close to $30 million in total. This community funding round will be carried out through a crowdfund campaign starting on March 2.

Nothing is the new venture of OnePlus co-founder Carl Pei. The company was announced last month and has received funding from various reputed investors like Alphabet’s VC arm Google Ventures over the course of the last couple of months.

Nothing is said to be building a new ecosystem of smart devices and its first product will be a set of truly wireless earbuds.